In the meantime, I'd like to express my newfound devotion to the Old Spice corporation. For years and years I was a Right Guard type of guy, with the occasional dabble into Gillette brand deodorant. I can't honestly say that I've ever own anything made by Old Spice until this past year.
What did it for me? The commercials.
I think I'm like most Americans when I say that the most annoying by-product of living in a highly commercialized, disposable economy are the ads. You can't go anywhere without seeing them, billboards, newspapers, books, athletic fields and arenas, Web sites, etc. It has reached the point, I believe, that the average American is completely saturated with advertising.
Which has the dark-humor sort of effect by canceling itself out. When was the last time you honestly went out and purchased something because of an ad (I'm discounting movie ads here, because that's just not fair)? You buy things because they're recommended to you, by a friend, a relative or a teacher/boss, not because you saw a billboard on I-95 strongly urging you to get that new Mach Turbo 9000 with 16 blades for the smoothest shave in your life.
So when a company actually goes out and does some original marketing, not a dance mascot, or a series of shots of satisfied customers, but a real inventive line of advertising, I'm sold. Hell, I started buying Old Spice brand products just out of appreciation.
This spot, which I believe came in the middle of a Super Bowl, was confusing, but had potential nonetheless. I was intrigued, but not yet sold. In fact, it probably wasn't until I saw this that I began to truly understand what it meant to be an Old Spice kind of man. Still, I didn't buy my first stick of Old Spice deodorant until they began running this already classic spot. Now I can happily say I not only own Old Spice deodorant, but Head and Body wash as well!